Let’s talk about a situation.
You have started an online business and are doing some hard work to attract customers. You are creating content and posting them to websites and social platforms. But the result is not satisfactory.
Website traffic is low, no such significant leads and sales are happening.
You are feeling helpless and frustrated at this point.
But things should not be like this.
It’s time for you to think differently.
Have you ever thought about improving your customer service?
What is your strategy to attract new customers and retain existing ones?
You are following the old schools that do not connect the customers with your products or services.
We are living in a world where the business strategy is changed. It’s time to work smarter, not harder.
A CRM ( Customer Relationship Management) software can save your business in this respect.
In this writing, We will focus on how a CRM can help your business and grow your customers automatically with a practical example from HubSpot.
Table of Contents
What is a CRM?
Before everything, have some knowledge about CRM.
CRM works as the central point of your business. A single place from where you can manage Sales , Marketing and customers easily. CRM helps to contact between team members, partners, vendors and with others. Now a days more and more features are added by CRM providers.
This article will help to dig deeper into the CRM.
What is Hubspot CRM?
HubSpot was originally stated as an Inbound Marketing Company in 2010. Now it offers a full CRM platform with Marketing software, Sales software, Customer service software, Content management system and Operations software.
HubSpot designs the CRM Platform with five core necessary services that a business needs.
HubSpot named them as
All these fields provide specific solutions to users.
Why to focus on HubSpot? Free features you will love!
There are three main reasons why we put light on HubSpot.
Firstly, We are a proud partner of HubSpot. We actively promote HubSpot and its services.
Secondly, We use HubSpot as our full CRM solution and it provides us the outcome that we expect.
Thirdly, We strongly believe, from our experience, our audience will also fall in love with HubSpot.
HubSpot CRM is totally free and you can start building relationships with your contacts right now from here.
Now, it’s time to take a deep breath as we are going to highlight the services HubSpot provides one by one.
HubSpot offers both Free and paid CRM.
Hubspot CRM includes the following-
Sales quotes and detailed reports on Sales.
Options to add 1,000,000 contacts.
Deal tracking and task management.
Email scheduling and tracking.
Live chat software.
HubSpot offers paid CRM bundled with Free tools, Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
What is inside Marketing Hub?
Without proper marketing, all your efforts will wash away.
Every content should be designed with result oriented marketing tools. HubSpot free Marketing Hub has features like Email marketing, Landing pages, Live chat, Social media ads which will help your business to start over. You can also automate your email, use SEO tools for higher ranking, Host videos, Create contents with HubSpot Marketing premium tools.
What is inside Sales Hub?
For conversion and business growth, Sales is the key player for any company.
No sales, No growth- This is the reality. But start ups and smaller companies are now being challenged by giants to make a sale. A well designed software like HubSpot can do the heavy lifting for you in this respect. HubSpot Sales Hub has Sales automation, eSignatures, Lead scoring, Multiple deals management, Document sharing, Meeting scheduling and many more to close a deal successfully.
What is inside Service Hub?
Satisfied Customers are a real asset for you. They are both buyers and referrers. Whenever they find your product and service helpful, they begin to talk about it to others.
HubSpot Service Hub has a fully automated Customer service system.It also collects customers feedback, creates multiple tickets, provides Live chat bots, Team email facilities under one roof.
What is inside CMS Hub?
A Content management software helps to create and curate contents dynamically.
HubSpot CMS provides Blog & Content creation tools, SEO & Content strategy, Lead generation tools, Smart content, Security monitoring & threat detection and more advanced features to build a high performance website.
What is inside Operations Hub?
Future of business lies in automation. You must get out of traditional manual operations and adopt modern operations that support automation to stay in the competition.
HubSpot Operations Hub Synchronizes your data, shares Snowflake data and makes the whole operation program automated. Whether you are a small team or big one, You can manage your team and give permissions through HubSpot.
More Free Tools from HubSpot
The most enjoyable part of using HubSpot is its free tools and resources. They are equally helpful for Business owners, Agencies and for Freelancers. You can easily explore most of the tools for free and decide later for using paid features.
Below is the bunch of free tools list from HubSpot.
Let’s discuss some top free tools from HubSpot to start over.
My #1 pick is their Free Buyer Persona Tool.
It helps you to establish a clear buyer image in front of you from which you can track buyers demography, age, nature of business, Company role, Social behaviour and many more important measurements. Therefore, it becomes easy for you to run more personalized marketing and gain trust over others.
My #2 pick is Blog Ideas Generator
This tool is like a pond filled with fishes. All you have to do is just leave a fishhook in the water, and you got the fish. Whether you are a content creator or a business owner, You need to generate blogs continuously to get organic visitors. We know, getting new ideas on a regular interval, is really tough to master. That’s why you can try HubSpot Blog Ideas Generator and get access to a year’s worth Blog Ideas for free.
My #3 pick is Marketing Plan Generator
You may have a great product or a useful service, Your time and investment are meaningless without the right marketing plan. It is very simple dear; you must have a well organized strategy and the ability to execute it. Here comes HobSpot Marketing Plan Generator handy for you.
With the help of it, you can set an actionable marketing plan, focus on key activities and track the results with right metrics for free. So get yourself ready with HubSpot Marketing Plan Generator by answering some questions and create a one year Marketing Plan.
My last but top pick
This article will be incomplete without mentioning it. My all time favourite, my mentor…
This Academy will help to grow your skills, advance your online career and build better business strategy.
So, what courses do they offer?
The answer is, almost everything you need to become an expert in the online world.
The Academy mainly focuses on various courses in the field of Marketing, Sales, Service, Web design, Web development, Data privacy and about HubSpot software itself.
Interesting thing is that all the courses are self paced and easy to follow. You will be under a well designed syllabus, a helpful mentor and get access to lots of resources during any course. Some demandable courses have certificates that can add more credibility to your self brand.
So, sit back and relax. Set apart some time for learning a new skill with a cup of coffee and explore HubSpot Academy.
Some downsides of HubSpot
HubSpot paid Starter plan is a little bit expensive compared to others in the CRM Market.
Moreover the price gap between Starter plan and Professional plan is extreme. Small companies may find HubSpot expensive as their primary CRM solution.
Setting up HubSpot software can be a little time consuming and technical for non techies. You may have to pay an extra penny for onboarding services.
Alternatives of HubSpot
There are many CRM exist in the market. All of them serve some common functions and some are focused on serving specific needs. It is up to you to choose the right one that fulfils your business needs.
We recommend you to check three more CRM to compare with HubSpot.
The first alternative to HubSpot you can try is ACT. It is cheap compared to others.
The second alternative to HubSpot you can try is Keap.
The third one is Pipedrive. It is a more focused Sales CRM.
That’s wrap up for now.If you have any comments or suggestions, feel free to write to me. I will be delighted to work on your thoughts.
Disclosure: Our team writes about stuff we think you’ll like. We aim to highlight the products and services you might find interesting, and if you buy them, we may get a small share of the revenue from the sale from our partner.