How to use AI to create high-ranking, engaging content


Artificial Intelligence(AI) is the new game for all industry. The whole SEO industry is also being furnished as per newly developed AI tools. Microsoft has integrated ChatGPT with its own search engine Bing. Google has already launched Bard AI beta version and is working to integrate with its search engine. Other big companies are also introducing their own AI tools and continuously integrating with core services.

If you are a content writer or a SEO manager or a blogger doing SEO in the previous years successfully, it is high time for you to take the new challenges with these AI tools. With every new innovations, search engines algorithms are being changed. Clear writing tone, plagiarism checking, optimized content,content readability, avoiding complexity and value driven data are now dominating factors to rank higher in search engines. This article will help you to use AI tools to craft better content production strategy and provides guidance on how to write SEO-friendly content.

We will discuss the total journey of content production-from content creation to publishing leveraging AI. Let’s dive in.

Open AI

After launching ChatGPT on November 30, 2022 by OpenAI, the world has seen a new diversion in technology. ChatGPT has surpassed over 100 million users in a storm. Every other companies from different fields are also adapting AI( Artificial Intelligence) to their core software. So, it is important to know about AI first before jumping to work.

AI, or Artificial Intelligence, refers to the ability of machines to perform tasks that would typically require human intelligence. Content generation is one such task. AI can create content by analyzing vast amounts of data and using algorithms to generate text, images, videos, or other forms of media.

To generate content, AI models are trained on large datasets to learn patterns and structures within the data. These models then use this knowledge to generate new content based on the input provided. For text generation, AI models, such as language models or neural networks, can be used to generate sentences, paragraphs, or even entire articles.

The process typically involves breaking down the input data into smaller units, such as words or characters, and predicting the most probable next unit based on the patterns learned during training. This iterative process allows the AI to generate coherent and contextually appropriate content.

However, it is important to note that AI-generated content is only as good as the data it has been trained on. It may sometimes produce inaccurate, biased, or nonsensical content if the training data is flawed or biased. Therefore, human review and oversight are essential to ensure the quality and reliability of AI-generated content.

When it comes to producing SEO-friendly content, AI-generated content can be a great way to save time and money while still ensuring that your content is of a high quality.

Always keep in mind that AI-generated content is not a replacement for human-generated content, as AI cannot yet replicate the creativity and nuance that humans can bring to content creation. With the proper knowledge and understanding of AI-generated content, businesses and organizations can take advantage of the benefits of this technology.

Advantages and Disadvantages of AI Generated Content

Lack of creativity
Cost effective
Lack of human touch
Language translation
Might be non-ethical
Task automation
Limited thinking
Pure data analysis
Dependency on training

What is SEO-friendly content?

Now let aside AI. We will try to figure out the SEO ( Search Engine Optimization) game.

SEO-friendly content is content that is written and formatted in a way that helps search engines find, understand, and rank it high in search results. This type of content is typically well-written, informative, and relevant to the target keywords that you want your page to rank for.

Here are some tips for writing SEO-friendly content:

1. Keyword research: Identify relevant keywords or phrases related to your topic using tools like Google Keyword Planner or Semrush. Choose keywords with moderate search volume and low competition.

2. Title tag and meta description: Include your target keyword in the title tag (within 60 characters) and meta description (within 160 characters). Make them compelling and relevant to entice users to click.

3. Headings and subheadings: Use header tags (H1, H2, etc.) to structure your content. Include keywords in some headings to improve readability and SEO value.

4. Keyword placement: Place your target keyword strategically in the first 100 words of your content and throughout the content naturally. Avoid keyword stuffing, as it may harm your rankings.

5. Quality content and readability: Write engaging, informative, and well-structured content that provides value to the reader. Use short paragraphs, bullet points, and subheadings to enhance readability.

6. Internal and external links: Incorporate internal links to relevant pages on your website to improve navigation and enhance SEO. Include external links to credible sources, which can boost your content’s authority.

7. Image optimization: Optimize images by compressing them, adding alt text with relevant keywords, and using descriptive file names. This improves accessibility and helps search engines understand your content better.

8. Mobile-friendliness: Ensure your content is responsive and displays properly on mobile devices. Mobile-friendly websites tend to rank higher in search engine results.

9. Page load speed: Improve your website’s loading time by optimizing image sizes, using caching, and minimizing HTML, CSS, and JavaScript files. Faster-loading pages contribute to better user experience and SEO rankings.

10. Social sharing: Encourage readers to share your content on social media platforms. Social signals can indirectly influence search engine rankings.

Remember, while optimizing for search engines is important, focus on providing valuable content that meets the needs of your target audience. Balance between SEO techniques and user-friendly writing for the best results.

By following these tips, you can write SEO-friendly content that will help your pages rank higher in search results.

Look at some additional tips for writing SEO-friendly content:

* **Write long-form content.** Longer content tends to rank better in search results than shorter content.

* **Update your content regularly.** Fresh content is more likely to rank well in search results than old content.

* **Build backlinks to your content.** Backlinks are links from other websites to your website. They can help to improve your search engine ranking.

* **Use SEO tools.** There are a number of SEO tools available that can help you to optimize your content for search engines.

By following these tips, you can write SEO-friendly content that will help you to attract more visitors to your website.

Why is SEO-friendly content important?

SEO-friendly content is important because it helps improve the visibility and ranking of a website in search engine results pages (SERPs). When content is optimized for search engines, it increases the chances of attracting organic traffic and reaching a wider audience.

Here are a few reasons why SEO-friendly content is crucial:

1. Higher organic rankings: By incorporating relevant keywords and employing SEO best practices, your content can rank higher in SERPs. This means more visibility and increased chances of attracting organic traffic.

2. Improved user experience: SEO-friendly content often comes with a clear structure, headings, and subheadings, making it easier for readers to navigate and find the information they seek. This leads to a better user experience, which in turn can increase engagement and reduce bounce rates.

3. Increased website traffic: Appearing on the first page of search results significantly increases the likelihood of users clicking on your website. SEO-friendly content can drive more traffic to your site, as search engine users rely heavily on the top-ranking results.

4. Enhanced credibility and authority: Creating informative, relevant, and authoritative content helps establish your website as a reliable source of information. When search engines recognize your content as trustworthy, it can lead to more backlinks and referrals from other websites, further enhancing your online reputation.

5. Long-term benefits: Unlike paid advertising, which requires a continuous investment, SEO-friendly content can provide long-term benefits. Once your content ranks well, it can continue to generate organic traffic and deliver value over time.

In summary, creating SEO-friendly content is crucial for improving your website’s visibility, attracting organic traffic, providing a better user experience, and establishing your credibility in the online world.

Worried About Google Ranking?

Not sure How to Write An SEO-friendly Blog Post?

SEO Ranking factors

When it comes to achieving a high ranking in search engine results pages (SERPs), there are several key factors that influence SEO performance. While search engines like Google consider a multitude of factors, here are some of the most important ones to focus on:

1. Quality and relevant content

2. Keywords and on-page optimization

3. Backlinks and link building

4. User experience and website usability

5. Technical SEO

6. Mobile optimization

7. Social signals

8. User engagement metrics

Remember, SEO is a complex and constantly evolving field. Staying up-to-date with the latest trends and best practices can help you maintain a competitive edge and improve your search engine rankings.

Here is a list of 200 SEO ranking factors from my favorite person Brian Dean.

Traditional article writing VS AI powered SEO content writing

Traditional article writing by humans and AI-powered SEO content writing have their own advantages and disadvantages.

Traditional article writing by humans involves a manual process where writers research, brainstorm, and create content based on their knowledge and expertise. This approach allows for more creativity, originality, and a personal touch in the content. However, it can be time-consuming and requires a lot of effort to optimize the content for search engines.

On the other hand, AI-powered SEO content writing uses artificial intelligence algorithms to generate content automatically. These algorithms can analyze data, identify patterns, and create content that is optimized for search engines. AI can generate content at a faster pace and provide valuable insights for keywords, headings, and other SEO elements.

Both approaches have their place in content production, and the choice depends on the specific needs and goals of a business. Some companies may prefer traditional article writing for its personal touch and creativity, while others may opt for AI-powered SEO content writing for its speed and optimization capabilities. A vast number of companies in different sectors like health, education, product search, Email marketing are now using AI to serve complex functions.

It’s important to note that while AI can assist in content creation and optimization, it should not completely replace human involvement. Human writers can add a unique perspective, storytelling ability, and emotional connection to the content that AI may not be able to replicate. Therefore, a combination of human expertise and AI-powered tools can result in the most effective and engaging SEO-friendly content.

How to integrate AI into your SEO strategy

The benefits of using AI for SEO

1. Enhanced keyword research: AI-powered tools can analyze vast amounts of data to identify relevant keywords for your website. They can suggest long-tail keywords and uncover hidden opportunities that can improve your search engine rankings.

2. Content optimization: AI can help optimize your website content by analyzing keyword density, readability, and overall quality. It can provide insights and suggestions to enhance your content and make it more SEO-friendly.

3. Improved user experience: AI can analyze user behavior and provide insights into how visitors interact with your website. This data can help you make informed decisions about site structure, layout, and navigation, resulting in a better user experience and higher engagement metrics.

4. Advanced analytics: AI can handle large volumes of data and provide detailed analytics and reports. It can track keyword rankings, monitor backlinks, measure organic traffic, and provide actionable insights, allowing you to make data-driven decisions for your SEO strategy.

5. Efficient link building: AI can help identify high-quality websites for potential backlink opportunities. It can analyze link profiles, evaluate the authority of websites, and suggest the best sites for building links, saving you time and effort in the link building process.

6. Competitor analysis: AI-powered tools can analyze your competitors’ websites and provide valuable insights into their SEO strategies. You can uncover their top-performing keywords, backlinks, and content strategies, enabling you to refine your own SEO approach and stay ahead in the search rankings.

7. Real-time monitoring: AI algorithms can continuously monitor search engine algorithm updates, changes in ranking factors, and industry trends. This allows you to adapt your SEO strategy quickly, ensuring your website remains optimized for maximum visibility and organic traffic.

8. Multilingual SEO: AI can assist in translating and localizing your website content for different languages and regions, helping you reach a wider audience and improve your international SEO efforts.

Overall, utilizing AI for SEO can provide you with a competitive edge by optimizing your website, enhancing user experience, and enabling data-driven decision-making to improve your search engine rankings.

How to choose the right AI writing tool for SEO

When selecting an AI writing tool for SEO, there are a few key factors to consider. Here are some lists to help you make an informed choice:

1. Features to look for:

– Keyword optimization: Ensure the tool offers keyword research, density analysis, and suggestions to help optimize your content.

– Content generation: Look for tools that can generate high-quality, engaging content across various topics and niches.

– Natural language processing: Choose an AI tool that understands context, grammar, and tone to produce coherent and well-structured content.

– Multilingual support: Consider tools that can translate and create content in multiple languages, especially if you have a global audience.

– Content customization: Find a tool that allows you to personalize content based on your brand voice and target audience.

2. User-friendliness:

– Interface and usability: Opt for tools with intuitive interfaces and easy-to-navigate features for a smoother user experience.

– Integration: Check if the tool can seamlessly integrate with platforms or content management systems you already use.

– Training and support: Look for resources like tutorials, documentation, and customer support to assist you in getting the most out of the tool.

3. Pricing and affordability:

– Cost structure: Compare pricing plans offered by different AI writing tools, considering factors such as usage limits, subscription types, and additional fees.

– Value for money: Assess the overall value a tool provides based on its features, performance, and support, rather than just focusing on the price alone.

4. Security and privacy:

– Data protection: Prioritize tools that have robust security measures to safeguard your sensitive information and content.

– Privacy policies: Read and understand the tool’s privacy policies to ensure your data is handled appropriately and not shared without your consent.

Remember to thoroughly research and try out different tools before making a decision, as this will help you choose the one that best fits your specific needs and requirements.

The top 3 AI writing tools for SEO

In this article,we have put our focus on ChatGPT, Google Bard and on ContentShake by Semrush. These 3 tools are now trending and using widely by millions of users across the world.

What is ChatGPT and how to use it for writing content?


ChatGPT is an advanced language model developed by OpenAI. It is designed to generate human-like responses to text prompts. If you’re looking to use ChatGPT for content writing, here’s how you can go about it:

1. Access the ChatGPT interface: You can interact with ChatGPT through the OpenAI website or API. The website allows you to have a conversation-like interaction, while the API enables programmatic access.


2. Frame your prompt: Begin by framing your prompt or question to initiate the conversation. Clearly state what you’re looking to achieve or the information you need. Remember to be specific and provide necessary context for accurate responses.

3. Engage in the conversation: Continue the conversation by asking follow-up questions or simply let the model generate its own response. You can experiment and iterate to refine the output by providing feedback to the generated responses.

4. Iterate and refine: The initial responses from ChatGPT may not always be perfect. To improve the quality or relevance of the content, you can try different phrasings, provide additional details, or ask the model to think step-by-step or debate pros and cons.

5. Review and edit: Once you receive the generated response, review it for accuracy, coherence, and overall quality. Make necessary edits or ask specific questions to further improve the output if needed.

6. Experiment and be patient: ChatGPT is a powerful tool, but it may require experimentation and iteration to get the desired results. Be patient, and remember to guide the model effectively through detailed prompts and clear instructions.

ChatGPT is not perfect, and it’s always a good practice to fact-check and verify the information it provides. It’s a tool to assist in content writing, but your own judgment and expertise are essential throughout the process.

What is ContentShake and how to use it for content production?

Who doesn’t like a superhero? Batman, Superman, Spider-man all are incredible and unbeatable. ContentShake by Semrush has also taken the AI market by storm. It is one of the few complete All -in-One content writing tool in the industry.

To use ContentShake for content production, follow these steps:

1. Go to ContentShake first.

2.Write your desired topic or keyword to start the project. For example- You can command it to generate an article about machine learning. Then click on Start for Free button.

Instantly, you will see a dashboard containing ideas.

3. Click on the Start writing button. You can take a nap now as it starts to write for you. Look at the AI generated outline. ContentShake will create Title, Heading, sub-heading and paragraphs for you in a minute.

4.You can select any part from here and compose with AI. Avoid complexity and save time  by using simplify, rephrase, expand, summarize feature. You can also get AI suggestions and competitors data from there.

5. After completing the complete article, you don’t need to leave the window. You can publish it to WordPress site directly from here.

Not yet ready to publish?

No problem. Export it to Google docs. You can also share the link to someone before publishing.

All these benefits make ContentShake unique and a perfect alternative to ChatGPT.

*With any free account, you can write 3 articles per month!

*Use Compose with AI for 3 times per article.

*Get voice tone, readability tips for free.

A paid plan will cover more freedom and opportunities.

Here are some other real screenshots of content creation process from ContentShake.

Select AI generated title or get some idea from competitors in a minute.

Set your content goals

Do some keywords research

Set your content structure

You can also insert facts and data just clicking the (+) sign

Insert images for free

Check out your content score

What is Google Bard and how to use it?

Google Bard is an AI-powered writing tool that can help you improve your content writing in several ways. It can help you:

  • Brainstorm ideas: Bard can help you come up with new ideas for blog posts, articles, or other types of content. You can simply give it a topic, and it will generate a list of related ideas.
  • Write outlines: Bard can help you create outlines for your content. This can help you organize your thoughts and ensure that your content is well-structured.
  • Generate text: Bard can generate text, including blog posts, articles, poems, code, scripts, musical pieces, email, letters, etc. This can save you time and effort, and it can help you produce high-quality content.
  • Get feedback: Bard can give you feedback on your content. This can help you identify areas where your content can be improved.

To use Google Bard for content writing, you can follow these steps:

  1. Go to the Google Bard website:
  2. Sign in with your Google account.
  3. In the “Enter a prompt here” field, enter a topic or question.
  4. Hit “Enter” button.
  5. Bard will generate text, an outline, or feedback on your content.

You can also use Google Bard to translate languages, write different kinds of creative content, and answer your questions in an informative way.

Here are some tips for using Google Bard for content writing:

  • Be specific when you give Bard a topic or question. The more specific you are, the better the results will be.
  • Use keywords throughout your content. This will help your content rank higher in search results.
  • Proofread your content carefully before you publish it. This will help you catch any errors.

Google Bard is a powerful tool that can help you improve your content writing. With a little practice, you can use it to create high-quality content that will engage your audience.

ChatGPT 3.5 is free but its latest version 4 is for paid users. Google Bard is still in experiment phase.We are using ContentShake for curating our content and it becomes our great friend already.

Why not create your own content with ContentShake? Try it for Free, Right Now!

What are prompts and how to make them more meaningful?

A prompt is a set of instructions that you give to a language model, such as Bard, to help it generate text, translate languages, write different kinds of creative content, or answer your questions in an informative way. The more specific and detailed your prompt, the more likely the language model will be able to understand what you want it to do and generate the desired output.

* **Generating ideas:** Prompts can be used to generate new ideas for content, such as blog posts, articles, social media posts, and even marketing campaigns. For example, you could use a prompt like “Write a blog post about the benefits of meditation for college students” to generate ideas for a new blog post.

* **Structuring content:** Prompts can also be used to help structure content. For example, you could use a prompt like “Write a 500-word article about the history of the internet, divided into the following sections: (1) The early years, (2) The rise of the World Wide Web, (3) The social media revolution” to help you organize your thoughts and ideas.

* **Generating creative content:** Prompts can also be used to generate creative content, such as poems, scripts, and even video scripts. For example, you could use a prompt like “Write a poem about the beauty of nature” to generate a new poem.

Here are some examples of prompts that you could use for content writing and production:

* **Blog posts:**

* Write a blog post about the benefits of meditation for college students.

* Write a blog post about the latest fashion trends for spring 2023.

* Write a blog post about the best new apps for productivity.

* **Articles:**

* Write an article about the history of the internet.

* Write an article about the rise of social media.

* Write an article about the future of work.

* **Social media posts:**

* Write a social media post about your company’s latest product launch.

* Write a social media post about a recent event that your company attended.

* Write a social media post about a holiday or special occasion.

* **Emails:**

* Write an email to your subscribers about your latest blog post.

* Write an email to your customers about a special offer.

* Write an email to your partners about a new collaboration.

* **Scripts:**

* Write a script for a promotional video for your product.

* Write a script for a commercial for your service.

* Write a script for a short film.

When writing prompts, it is important to be clear and concise. The prompt should provide enough information for the AI to generate content, but it should not be too long or detailed. It is also helpful to use keywords and phrases that the AI will understand.

Prompts can be a valuable tool for content writing and production. By using prompts, you can generate new ideas, structure content, and even create creative content.

Conclusion: The future of AI in SEO

How AI will continue to revolutionize SEO?

It’s essential to recognize that as AI continues to evolve, its impact on SEO is likely to grow and become more sophisticated. It can bring both challenges and opportunities for marketers and businesses. Staying updated with the latest AI-powered SEO tools and techniques will be crucial for leveraging the full potential of AI in the future of search engine optimization.

Did i miss something? Feel free to share your thoughts in the comments. I will try to cover every question.


1. **How can AI help me create SEO-friendly content?**

AI can help you create SEO-friendly content in a number of ways. For example, AI can help you:

* Identify relevant keywords and phrases

* Structure your content in a way that is easy for search engines to index

* Use keywords and phrases throughout your content in a natural way

* Create content that is engaging and informative

2. **What are the benefits of using AI for SEO?**

There are a number of benefits to using AI for SEO, including:

* Increased efficiency: AI can help you create content faster and more efficiently.

* Improved quality: AI can help you create content that is more engaging, informative, and relevant to your target audience.

* Increased visibility: AI can help you improve your website’s ranking in search results.

3. **What are the drawbacks of using AI for SEO?**

There are a few drawbacks to using AI for SEO, including:

* Cost: AI-powered content creation tools can be expensive.

* Accuracy: AI is not always 100% accurate, so it is important to proofread and edit AI-generated content carefully.

* Plagiarism: AI-generated content can sometimes be plagiarized, so it is important to use a plagiarism checker before publishing your content.

4. **Can I rank with AI-generated articles?**

Yes, it is possible to rank with AI-generated articles. However, it is important to note that AI-generated articles are not always as effective as human-written articles. This is because AI-generated articles can sometimes be repetitive, unoriginal, or lacking in substance.

5.**How do I use AI content creation tools effectively?**

To use AI content creation tools effectively, you will need to:

* Set clear goals for your content

* Provide the tool with clear instructions

* Proofread and edit the AI-generated content carefully

* Use a plagiarism checker

6. **What are the future trends in AI-powered content creation?**

The future of AI-powered content creation is bright. As AI technology continues to develop, we can expect to see even more sophisticated AI content creation tools that can help us create high-quality, engaging, and informative content that ranks well in search results.

Disclosure: Our team writes about stuff we think you’ll like. We aim to highlight the products and services you might find interesting, and if you buy them, we may get a small share of the revenue from the sale from our partner.

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